:root{--ink:#111315;--paper:#f4f2ec;--lime:#d7ff42;--blue:#2857ff;--line:rgba(17,19,21,.2);--muted:#5c6166;--serif:Georgia,'Times New Roman',serif;--sans:'Manrope',Arial,sans-serif}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:92px}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.55;overflow-x:hidden}
a,button{-webkit-tap-highlight-color:transparent}
a:focus-visible,button:focus-visible{outline:3px solid var(--blue);outline-offset:4px}
.skip-link{position:fixed;top:8px;left:8px;z-index:30;padding:10px 14px;background:#fff;color:var(--ink);font-weight:700;transform:translateY(-150%)}
.skip-link:focus{transform:translateY(0)}
.shell{padding-left:max(24px,calc((100vw - 1240px)/2));padding-right:max(24px,calc((100vw - 1240px)/2))}
.site-header{position:sticky;top:0;z-index:20;background:rgba(244,242,236,.97);border-bottom:1px solid var(--line);backdrop-filter:blur(10px)}
.header-inner{min-height:82px;padding:0 max(24px,calc((100vw - 1240px)/2));display:flex;align-items:center;justify-content:space-between;gap:34px}
.brand{display:flex;align-items:center;gap:15px;color:inherit;text-decoration:none;min-width:0}
.brand img{display:block;width:76px;height:61px;object-fit:contain;flex:0 0 auto}
.brand-context{display:flex;flex-direction:column;line-height:1.2}
.brand-context strong{font-size:.78rem;letter-spacing:.015em}
.brand-context small{font-size:.7rem;color:var(--muted);margin-top:3px}
.site-header nav{display:flex;align-items:center;gap:24px}
.site-header nav a{color:inherit;text-decoration:none;font-size:.82rem;white-space:nowrap}
.menu-toggle{display:none;min-width:44px;min-height:44px;border:1px solid var(--ink);background:transparent;color:inherit;font:700 .75rem var(--sans);align-items:center;justify-content:center;gap:8px;cursor:pointer}
.menu-icon{display:grid;gap:5px;width:16px}.menu-icon i{display:block;height:1px;background:currentColor;transition:transform .18s}
.eyebrow,.section-label,.micro,.step-label,.case-results-label{font-size:.76rem;font-weight:700;text-transform:uppercase;letter-spacing:.075em}
.hero{padding-top:clamp(54px,7vh,82px);padding-bottom:clamp(60px,8vh,90px)}
.hero .eyebrow{margin:0}
.hero h1{font-size:clamp(4.2rem,9vw,8rem);line-height:.84;letter-spacing:-.07em;margin:clamp(42px,6vh,68px) 0 clamp(44px,6vh,68px);max-width:1120px}
.hero-first,.hero-second{display:block}
.hero-first{font-family:var(--sans);font-weight:700;color:var(--ink)}
.hero-second{font-family:var(--serif);font-weight:400;font-style:italic;color:var(--blue);letter-spacing:0;margin-top:.1em}
.close h2 span{font-family:var(--serif);font-weight:400;font-style:normal;color:var(--ink);letter-spacing:-.05em}
.hero-bottom{display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:end;gap:64px;padding-top:30px;border-top:1px solid var(--ink)}
.lede{font-size:clamp(1.15rem,1.8vw,1.48rem);line-height:1.45;max-width:750px;margin:0}
.hero-actions,.close-actions{display:flex;flex-direction:column;align-items:stretch;gap:14px;flex:0 0 auto}
.button{display:inline-flex;align-items:center;justify-content:space-between;gap:28px;min-width:282px;min-height:54px;padding:15px 18px;color:inherit;text-decoration:none;font-weight:700;border:1px solid var(--ink);transition:transform .18s,box-shadow .18s}
.button-arrow{display:block;width:1.05em;height:1.05em;flex:0 0 auto;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:square;stroke-linejoin:miter;transition:transform .18s cubic-bezier(.22,1,.36,1)}
.button.primary{background:var(--blue);color:#fff;box-shadow:4px 4px 0 var(--ink)}
.button.primary:active{transform:translate(2px,2px);box-shadow:2px 2px 0 var(--ink)}
.email-note{font-size:.78rem;color:var(--muted)}
.text-link{display:inline-flex;align-items:center;justify-content:space-between;gap:18px;color:inherit;font-size:.86rem;font-weight:700;text-decoration:underline;text-underline-offset:5px}
.diagnostic,.services,.about{padding-top:100px;padding-bottom:110px}
.section-label{position:relative;margin:0;border-top:1px solid var(--line);padding-top:14px}
.motion-rule-mask{position:absolute;z-index:1;top:-1px;left:0;width:100%;height:2px;background:var(--paper);transform-origin:right center;pointer-events:none}
.proof .motion-rule-mask{background:var(--blue)}
.method .motion-rule-mask{background:var(--ink)}
html.motion-enabled [data-reveal]{--reveal-offset:16px;--reveal-duration:600ms;--reveal-delay:0ms;--reveal-easing:cubic-bezier(.22,1,.36,1);opacity:0;transform:translateY(var(--reveal-offset));transition:opacity var(--reveal-duration) var(--reveal-easing) var(--reveal-delay),transform var(--reveal-duration) var(--reveal-easing) var(--reveal-delay)}
html.motion-enabled [data-reveal="label"]{--reveal-offset:7px}
html.motion-enabled [data-reveal="compact"]{--reveal-offset:12px}
html.motion-enabled [data-reveal="stage-description"]{--reveal-offset:14px}
html.motion-enabled [data-reveal].is-revealed{opacity:1;transform:none}
html.motion-enabled [data-reveal].reveal-immediate,html.motion-enabled [data-reveal]:focus,html.motion-enabled [data-reveal]:focus-within,html.motion-enabled [data-reveal]:target,html.motion-enabled :target [data-reveal]{opacity:1;transform:none;transition:none;will-change:auto}
.section-heading{display:grid;grid-template-columns:1.3fr .7fr;gap:64px;align-items:end;margin:62px 0 46px}
.section-heading h2,.proof h2,.method h2,.about h2,.close h2{font-size:clamp(2.55rem,5vw,5rem);letter-spacing:-.055em;line-height:.98;margin:0}
.section-heading p{font-size:1.04rem;max-width:480px;margin:0;color:var(--muted)}
.pressure-tabs{display:flex;flex-wrap:wrap;border:1px solid var(--ink);border-bottom:0;background:var(--paper)}
.tab{appearance:none;border:0;border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);background:transparent;min-height:48px;padding:13px 18px;font:600 .86rem var(--sans);cursor:pointer;color:inherit;transition:background-color .16s,color .16s}
.tab:last-child{border-right:0}
.tab:focus-visible{background:#fff}
.tab.active{background:var(--ink);color:var(--paper)}
.tab.active:focus-visible{outline-color:var(--lime)}
.pressure-panels{display:grid}
.answer{display:grid;grid-template-columns:1fr 1fr 1fr;border:1px solid var(--ink);min-height:320px;background:#fff}
.js .pressure-panels .answer{grid-area:1/1;visibility:hidden;pointer-events:none}
.js .pressure-panels .answer.active{visibility:visible;pointer-events:auto}
.no-js .answer+.answer{margin-top:24px}
.no-js-panel-label{display:none}
.no-js .no-js-panel-label{display:block;margin:0 0 18px;color:var(--blue);font-size:.76rem;font-weight:700;text-transform:uppercase;letter-spacing:.075em}
.answer>div{padding:28px;display:flex;flex-direction:column}
.answer>div+div{border-left:1px solid var(--line)}
.micro{color:var(--muted);margin:0 0 30px}
.answer-copy{font-size:1.13rem;line-height:1.48;margin:auto 0 0}
.path{background:var(--lime)}
.path h3{font-size:1.9rem;line-height:1.08;letter-spacing:-.04em;margin:auto 0 14px}
.path>p:last-child,.outcome>p:last-child{margin:0}
.outcome>p:last-child{font-family:var(--serif);font-size:1.48rem;line-height:1.3;margin:auto 0 0}
.service-heading h2{max-width:730px}
.engagement-path{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid var(--ink);background:#fff}
.engagement-step{position:relative;padding:28px 25px 32px;min-height:340px;display:flex;flex-direction:column}
.engagement-step+article{border-left:1px solid var(--ink)}
.engagement-step.start{box-shadow:inset 0 6px 0 var(--lime)}
.step-label{color:var(--blue);margin:0;min-height:42px}
.engagement-step h3{font-size:1.72rem;line-height:1.08;letter-spacing:-.035em;margin:22px 0 18px}
.engagement-step>p:last-child{color:var(--muted);margin:auto 0 0;font-size:.95rem;line-height:1.56}
.proof{background:var(--blue);color:#fff;padding-top:100px;padding-bottom:94px}
.section-label.light{border-color:rgba(255,255,255,.38)}
.proof-intro{display:grid;grid-template-columns:1.2fr .8fr;gap:64px;align-items:end;margin:62px 0 46px}
.proof-intro p{margin:0;font-size:1.04rem;max-width:490px}
.case-collection-label{margin:0 0 14px;font-size:.75rem;font-weight:700;text-transform:uppercase;letter-spacing:.055em;color:#d0d9ff}
.case-grid{display:grid;grid-template-columns:repeat(2,1fr);border-top:1px solid rgba(255,255,255,.55);border-left:1px solid rgba(255,255,255,.55)}
.case-card{padding:28px;border-right:1px solid rgba(255,255,255,.55);border-bottom:1px solid rgba(255,255,255,.55);display:flex;flex-direction:column;min-height:500px}
.case-card header{margin-bottom:25px}
.case-card header span{font-size:.75rem;font-weight:700;text-transform:uppercase;letter-spacing:.055em;color:var(--lime)}
.case-logo{height:54px;margin-top:14px;display:flex;align-items:center;justify-content:flex-start}
.case-logo img{display:block;width:auto;height:auto;max-width:100%;max-height:100%;object-fit:contain}
.case-logo .logo-vrbo{width:132px}
.case-logo .logo-adidas{width:76px}
.case-logo .logo-meta{width:150px}
.case-logo .logo-uber-eats{width:160px}
.visually-hidden{position:absolute!important;width:1px!important;height:1px!important;padding:0!important;margin:-1px!important;overflow:hidden!important;clip:rect(0,0,0,0)!important;white-space:nowrap!important;border:0!important}
.case-card dl{margin:0}
.case-card dl>div{display:grid;grid-template-columns:110px 1fr;gap:18px;padding:14px 0;border-top:1px solid rgba(255,255,255,.24)}
.case-card dt{font-size:.75rem;font-weight:700;text-transform:uppercase;letter-spacing:.055em;color:#d0d9ff}
.case-card dd{margin:0;line-height:1.52}
.case-results-label{display:block;margin-top:auto;padding-top:22px;color:#d0d9ff}
.results{display:flex;flex-wrap:wrap;gap:8px;list-style:none;margin:8px 0 0;padding:0}
.results li{flex:1 1 135px;border:1px solid rgba(255,255,255,.55);padding:11px 12px;font-size:.76rem;font-weight:700;line-height:1.4;text-transform:uppercase;letter-spacing:.02em}
.results strong{display:block;color:var(--lime);font-size:1.3rem;line-height:1.2;letter-spacing:-.04em}
.client-line{font-family:var(--serif);font-size:1.28rem;text-align:center;margin:50px auto 0;max-width:920px}
.method{background:var(--ink);color:var(--paper);padding-top:80px;padding-bottom:84px}
.method-intro{display:grid;grid-template-columns:1.25fr .75fr;gap:64px;align-items:end;margin:52px 0 44px}
.method-intro h2{font-size:clamp(2.45rem,4.5vw,4.4rem)}
.method-intro p{font-size:1.04rem;color:#c3c6c9;max-width:500px;margin:0}
.method-steps{display:grid;grid-template-columns:repeat(5,1fr);list-style:none;margin:0;padding:0;border-top:1px solid rgba(255,255,255,.32)}
.method-steps li{padding:22px 20px 0 0}
.method-steps li+li{padding-left:20px;border-left:1px solid rgba(255,255,255,.2)}
.method-steps span{display:inline-block;font-size:.75rem;font-weight:700;color:var(--lime)}
.method-steps h3{font-size:1.35rem;letter-spacing:-.03em;margin:18px 0 9px}
.method-steps p{font-size:.88rem;line-height:1.5;color:#b7bbbe;margin:0}
.about-grid{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(280px,.75fr);gap:86px;align-items:start;margin-top:62px}
.about-copy h2{max-width:800px;margin-bottom:38px}
.about-copy>p{font-size:1.06rem;max-width:760px;margin:0 0 19px}
.secondary-audiences{border-top:1px solid var(--ink);padding-top:22px;margin-top:32px!important;font-family:var(--serif);font-size:1.22rem!important;line-height:1.4}
.portrait-wrap{margin:0;border:1px solid var(--ink);box-shadow:10px 10px 0 var(--blue)}
.portrait-wrap img{display:block;width:100%;height:auto;aspect-ratio:1;object-fit:cover;filter:saturate(.82) contrast(1.04)}
.close{text-align:center;background:var(--lime);padding-top:100px;padding-bottom:102px}
.close h2{font-size:clamp(3.1rem,6.5vw,6.5rem);margin:38px auto 30px}
.close h2 span{color:var(--ink)}
.close>p:not(.eyebrow){max-width:770px;font-size:1.1rem;margin:0 auto 38px}
.close-actions{align-items:center;gap:22px}
.button.dark{background:var(--ink);color:var(--paper);box-shadow:4px 4px 0 var(--blue)}
.button.dark:active{transform:translate(2px,2px);box-shadow:2px 2px 0 var(--blue)}
.dark-link{min-width:220px}
footer{min-height:150px;background:var(--ink);color:#aeb1b4;display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:24px 36px;font-size:.75rem}
.footer-brand{display:block}.footer-brand img{display:block;width:76px;height:auto;filter:invert(1) grayscale(1) brightness(2)}
.footer-identity{display:flex;flex-direction:column;gap:3px}
.footer-identity strong{color:var(--paper);font-size:.78rem}
.footer-links{display:flex;flex-direction:column;align-items:flex-end;gap:4px}
.footer-links a{color:inherit;text-decoration:none}
.footer-links a:hover{text-decoration:underline;text-underline-offset:4px}

@media(max-width:1050px){
  .site-header nav{gap:14px}.site-header nav a{font-size:.75rem}
  .brand-context{display:none}
  .engagement-path{grid-template-columns:repeat(2,1fr)}
  .engagement-step{min-height:290px}
  .engagement-step:nth-child(3){border-left:0;border-top:1px solid var(--ink)}
  .engagement-step:nth-child(4){border-top:1px solid var(--ink)}
  .method-steps{grid-template-columns:repeat(3,1fr)}
  .method-steps li:nth-child(4),.method-steps li:nth-child(5){border-top:1px solid rgba(255,255,255,.2);margin-top:24px;padding-top:24px}
  .method-steps li:nth-child(4){border-left:0;padding-left:0}
}
@media(max-width:800px){
  html{scroll-padding-top:82px}
  .header-inner{min-height:72px;position:relative}
  .brand img{width:65px;height:52px}.brand-context{display:flex}.brand-context strong{font-size:.69rem}.brand-context small{font-size:.65rem}
  .menu-toggle{display:flex}
  .site-header nav{display:none;position:absolute;top:100%;left:0;right:0;padding:10px max(24px,calc((100vw - 1240px)/2)) 18px;background:var(--paper);border-bottom:1px solid var(--ink);box-shadow:0 12px 22px rgba(17,19,21,.12)}
  .site-header nav.open{display:grid;grid-template-columns:1fr 1fr;gap:0}
  .site-header nav a{display:flex;align-items:center;min-height:48px;padding:4px 0;border-bottom:1px solid var(--line);font-size:.84rem}
  .site-header nav a:nth-child(even){padding-left:18px;border-left:1px solid var(--line)}
  .menu-toggle[aria-expanded="true"] .menu-icon i:first-child{transform:translateY(3px) rotate(45deg)}
  .menu-toggle[aria-expanded="true"] .menu-icon i:last-child{transform:translateY(-3px) rotate(-45deg)}
  .hero{padding-top:52px;padding-bottom:62px}.hero h1{font-size:clamp(4rem,11vw,5.6rem);margin:45px 0 46px}
  .hero-bottom,.section-heading,.proof-intro,.method-intro,.about-grid{grid-template-columns:1fr;gap:28px}
  .hero-actions{align-items:flex-start}.button{margin:0}
  .answer{grid-template-columns:1fr;min-height:0}
  .answer>div+div{border-left:0;border-top:1px solid var(--line)}
  .answer>div{min-height:0;padding:24px}.micro{margin-bottom:18px}
  .answer-copy,.path h3,.outcome>p:last-child{margin-top:0}
  .case-card{min-height:530px}.case-card dl>div{grid-template-columns:1fr;gap:6px}
  .about-grid{margin-top:46px}.portrait-wrap{max-width:500px}
  .diagnostic,.services,.about{padding-top:76px;padding-bottom:82px}.proof{padding-top:76px;padding-bottom:72px}
  .method{padding-top:70px;padding-bottom:72px}.method-intro{margin:45px 0 36px}
}
@media(max-width:620px){
  .shell{padding-left:20px;padding-right:20px}.header-inner{padding-left:20px;padding-right:20px;gap:10px}
  .brand{gap:10px}.brand img{width:55px;height:44px}.brand-context strong{max-width:148px;font-size:.75rem;line-height:1.15}.brand-context small{display:none}
  .site-header nav{padding-left:20px;padding-right:20px}
  .hero{padding-top:36px;padding-bottom:44px}
  .hero h1{font-size:clamp(3.45rem,16vw,5rem);line-height:.88;margin:35px 0 36px}
  .hero-first span{display:block}
  .hero-second{margin-top:5px}
  .lede{font-size:1.05rem}.hero-actions{width:100%}.button{width:calc(100% - 4px);min-width:0}
  .section-heading{margin:44px 0 36px}.section-heading h2,.proof h2,.about h2{font-size:clamp(2.35rem,11vw,3.55rem)}
  .pressure-tabs{display:grid;grid-template-columns:1fr 1fr}
  .tab{border-right:1px solid var(--ink);text-align:left;padding:12px 13px}
  .tab:nth-child(even){border-right:0}.tab:last-child{grid-column:1/-1;border-right:0}
  .engagement-path{grid-template-columns:1fr}
  .engagement-step{min-height:0;padding:25px 22px}
  .engagement-step+article{border-left:0;border-top:1px solid var(--ink)}
  .step-label{min-height:0}.engagement-step h3{margin:20px 0 11px}.engagement-step>p:last-child{margin:0}
  .case-grid{grid-template-columns:1fr;gap:14px;border:0}
  .case-card{min-height:0;padding:23px;border:1px solid rgba(255,255,255,.55);background:rgba(17,19,21,.07)}
  .case-card header{margin-bottom:20px}.case-logo{height:48px;margin-top:12px}
  .case-card dl>div{grid-template-columns:1fr;gap:6px;padding:13px 0}
  .case-results-label{margin-top:7px;padding-top:18px}
  .results li{flex-basis:120px}
  .proof-intro{margin:44px 0 36px}.client-line{font-size:1.16rem;margin-top:40px}
  .method h2{font-size:clamp(2.25rem,10.5vw,3.35rem)}
  .method-steps{grid-template-columns:1fr 1fr}
  .method-steps li{padding:20px 14px 0 0}
  .method-steps li+li{padding-left:14px}
  .method-steps li:nth-child(3),.method-steps li:nth-child(4),.method-steps li:nth-child(5){border-top:1px solid rgba(255,255,255,.2);margin-top:22px;padding-top:22px}
  .method-steps li:nth-child(3),.method-steps li:nth-child(5){border-left:0;padding-left:0}
  .method-steps li:nth-child(4){border-left:1px solid rgba(255,255,255,.2);padding-left:14px}
  .about-copy h2{margin-bottom:30px}.about-copy>p{font-size:1rem}.secondary-audiences{font-size:1.15rem!important}
  .portrait-wrap{margin-right:8px}
  .diagnostic,.services,.about{padding-top:56px;padding-bottom:64px}.proof{padding-top:58px;padding-bottom:62px}.method{padding-top:58px;padding-bottom:60px}
  .close{padding-top:62px;padding-bottom:66px}.close h2{font-size:14vw;margin:34px auto 27px}.close>p:not(.eyebrow){font-size:1rem}
  footer{grid-template-columns:auto 1fr;min-height:0;padding-top:30px;padding-bottom:34px}.footer-links{grid-column:1/-1;align-items:flex-start}
}
@media(max-width:420px){
  .method-steps{display:block}
  .method-steps li,.method-steps li:nth-child(3),.method-steps li:nth-child(4),.method-steps li:nth-child(5){display:grid;grid-template-columns:30px 72px 1fr;gap:10px;align-items:start;margin:0;padding:17px 0;border-left:0;border-top:0}
  .method-steps li+li,.method-steps li:nth-child(3),.method-steps li:nth-child(4),.method-steps li:nth-child(5){padding-left:0;border-left:0;border-top:1px solid rgba(255,255,255,.2)}
  .method-steps h3{font-size:1.02rem;line-height:1.35;margin:0}
  .method-steps p{font-size:.88rem;line-height:1.45;margin:0}
}
@media(min-width:801px){
  .site-header nav a{position:relative}
  .site-header nav a::after{content:"";position:absolute;left:0;right:0;bottom:-6px;height:1px;background:currentColor;transform:scaleX(0);transform-origin:left;transition:transform .18s cubic-bezier(.22,1,.36,1)}
  .site-header nav a:focus-visible::after{transform:scaleX(1)}
}
@media(hover:hover) and (pointer:fine){
  .site-header nav a:hover::after{transform:scaleX(1)}
  .button:hover .button-arrow,.text-link:hover .button-arrow{transform:translate(3px,-3px)}
  .tab:hover{background:#fff}
  .tab.active:hover{background:var(--ink)}
}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}.button,.button-arrow,.menu-icon i,.site-header nav a::after,.tab{transition:none}
  html.motion-enabled [data-reveal]{opacity:1!important;transform:none!important;transition:none!important;will-change:auto!important}
}